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"Smart Machines" from Mulithousing Professional Magazine
8/27/2018
Artificial intelligence has evolved past personal assistants like Siri, Alexa and Google Home. It promises to become a viable decision-making tool to automate multifamily business processing, provide insights through data analysis and even engage with customers and employees.

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"Banks Pull Back From Large Multifamily Loans" by Multifamily Executive
4/20/2017
Lenders of all types are also growing more cautious as more new apartments open and vacancy rates begin to climb in many markets. Many lenders already have construction loans that are not performing as well as expected.

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"A New Era of Opportunity for Property and Asset Management" by Michael T. Lanning, President IREM
3/8/2017
Cutting-edge property managers today have a keen eye for how to drive asset value, a talent that really helps build a stronger relationship between the asset and property manager.

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"Every Business Plays ‘Moneyball’" by Harvey MacKay
3/7/2017
Big problems need big solutions. Big solutions involve big risks. Remember too, that not addressing big problems involves even bigger risks. If you’re meeting resistance in taking a risk, rename it: meeting a challenge, changing course or new strategy. But find a way to tackle the problem.

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"U.S. Apartment Vacancy Rate Rises in Third Quarter" from Reuters
10/7/2015

"Improving Multifamily Sales Effectiveness Can Significantly Impact NOI" by Donald Davidoff on Multifamily Insiders
8/18/2015

"What Does Increased Construction Mean for Apartment REITs?" by Susan Persin
7/28/2015

"Economy Watch: Metro Area Employment Stronger (Mostly)" by Dees Stribling, Contributing Editor
7/7/2015

"More Americans Are Renting, and Paying More, as Homeownership Falls" by Dionne Searcey at the New York Times
7/1/2015

"Cap Rate Variations" by Daniel Kann
4/27/2015
Everyone in real estate knows how to calculate a cap rate — or do they?

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RentPush.com® Apartment Revenue Management Scores Big in South Texas New Construction Lease-Up
4/7/2015
MacDonald Companies’ Oakland Hills Apartments Attains Stabilized Occupancy Beyond Income Projections

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"Investor appetite for multifamily housing is booming" by JLL
3/4/2015

"N.Y. Among Top 10 Metros with Highest Home Value Appreciation" by Sindu Madhusudan
2/19/2015

VIDEO REPORT: Reit Outlook from Marcus & Millichap
1/13/2015

"REITs Notch Biggest Gains in Nearly a Decade" by Robbie Whelan - Wall Street Journal
1/7/2015

"Growing Market Demand for Transparency in Sustainability" by Todd Feist, IREM®
12/23/2014

"Economy Watch: No Real Hint of Interest Rate Increase from FOMC" by Dees Stribling MHNOnline
12/19/2014

"REITs Struggle to Buy Apartments" by Bendix Anderson - National Real Estate Investor
12/11/2014

"Setting the Stage for a Comeback: Multifamily Sector to Stay Strong as GDP Expansion Peaks in 2015, Single-Family Starts Break 1M in 2016" by Keat Foong, MHNOnline
12/3/2014

"Multifamily Market will Continue to Perform: MHN Interview with RubinBrown’s Bryan Keller" by Adrian Maties, MHNOnline
11/21/2014

"The Multifamily Upcycle Still Has Legs" by Steve Edwards and Grace Winters on MNNOnline
10/28/2014

"Q2 Apartment Cap Rate Trends" from ReisReports
10/15/2014

RentPush.com div Spherexx.com exhibits Revenue Management Asset Optimization Strategies at the National Apartment Association 2014 Multifamily Asset Management Conference
10/13/2014

"SPECIAL REPORT: Lowest Cap Rates in History, Global Liquidity, Raise Fears of U.S. Commercial Property Inflation" by Keat Foong, MHNOnline
10/7/2014

"Multifamily on the Move" from Freddie Mac
9/25/2014
Freddie Mac reports lowest vacancy in multi-housing in fourteen years.

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"Multifamily Residential Construction Spending up 38.4% from One Year Ago" by Josh Miller, NAHB
9/8/2014

MHN 10th Annual 2014 Technology Choice Award Goes to RentPush.com® div Spherexx.com®
9/4/2014
Multi-Housing News Recognizes RentPush as a Revenue Management Favorite Provider

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"Detroit Joins Micro-Unit Development Wave with 180 Units at Shapero Hall Building" by Veronica Grecu, Commercial Property Executive
8/13/2014

"Renting drives U.S. homeownership to 19-year low" by Lucia Mutikani - Reuters
8/7/2014

How RentPush Grows Property Value
8/5/2014
RentPush Revenue Management Asset Optimization presentation now available on SlideShare.

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" Economy Watch: GDP Surges in Q2 " by Dees Stribling - MHNOnline
7/31/2014

"Apartment Markets Continue Expansion in July NMHC Quarterly Survey" by Mark Obrinsky NMHC
7/25/2014

"Top Risks for Reits in 2014" by Stuart Eisenberg, BDO USA, L.L.P.- Real Estate Weekly
7/22/2014

"Economy Watch: Strong Jobs Numbers Broad Based" by Dees Stribling MHN Online
7/10/2014

"Apartment Market Shows Staying Power" by Chelsey Dulaney - The Wall Street Journal
7/9/2014

"Economy Watch: FOMC Says Tapering to Continue" by Dees Stribling, MHN Online
6/24/2014

"Apartment rent hikes are slowing--finally" by Amy Hoak
6/17/2014

Overcoming Renewal Objections 2.0 on JUNE 20 - FREE WEBINAR FROM SATISFACTS
6/17/2014
Satisfacts Onsite Insites Webinar sponsored by RentPush.com

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"Rehab ROI: Which Upgrades Cause the Biggest Rent Bumps?" by John Caulfield
6/3/2014

"Multifamily Surge Propels Housing Starts Over 1 Million Mark in April," Says NAHB
5/21/2014

Bloomberg’s “In the Loop” Featured Marcus & Millichap’s Hessam Nadji
4/4/2014

"Charting a Course Through a New Multifamily Lending Landscape" by Summer Gell, MHNOnline
3/27/2014
Investors need to plan ahead for the third-party due diligence requirements of lenders. Some of these requirements have changed.

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"CRE Execs Mostly Optimistic About MF" by Dees Stribling, MHN Online
3/13/2014

Freddie Mac Multifamily Housing 2014 Outlook
3/4/2014

"CRE Industry Faces Dramatic Changes in Multifamily Supply, Financing Environment" by Mark Heschmeyer
2/18/2014
While Over-Optimistic Developers Could Cause Apartment Glut; Rising Employment Could Offset Much of the Supply Risk

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"Economy Watch: Real Estate Sounds off on State of Union" by Dees Stribling, MHNonline
2/4/2014
Following President Obama’s State of the Union address this week, the National Multi Housing Council said it applauded president’s support of housing in his speech, but also noted that a growing number of American households are renting, either for lifestyle or financial reasons.

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Marcus & Millichap 2014 Outlook: Refinance Now, Look to Value-Add
1/27/2014
By Mike Ratliff, Senior Associate Editor, MHN Online

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"9 Federal Reserve districts post moderate economic growth" by Brena Swanson
1/23/2014
Residential real estate contacts remain optimistic

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The Professional Pricing Society is delighted to introduce their new Pricing Channel on YouTube!
1/21/2014
This professional organization is a great resource for revenue managers from all industries.

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"9 surprising factors that influence the price of your airline ticket" by Rick Seaney
1/21/2014
The airline and multi-housing industries share a common bond; each are affected by similar demand factors such as vacancy, push-back on fees, timing to commit, timing to occupy, competitors, and other behavioral influences.

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Aging Boomers to Boost Demand for Apartments, Condos and Townhouses
1/14/2014

By Ben Leubsdorf

The single-family home isn’t obsolete, yet. But the aging of the baby boomers could reshape the U.S. housing market and economy in the coming years.

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2014 Multifamily Investment Forecast
1/8/2014
What’s in store for multifamily investors in the new year ahead? Most industry observers are expecting financing volumes to further expand in 2014. “We do think there will be more capital available,” says Bob Barolak, co-COO at Greystone. Lenders will become even more eager to make loans in the multifamily space, he says, because of greater confidence in the economy and markets.

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Rent Growth Expected in U.S. Multi-Housing from World Property Channel
12/20/2013

Customizing Amenities for Apartments by Rohit Anard at NMHC Op Tech Conference 2013 from NHM Online
12/18/2013

Economy Watch: 200k+ Jobs Created in November
12/9/2013
By Dees Stribling, Contributing Editor, Multi-Housing News

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"US home permits rise at 5-year high on apartments" by Josh Boak
12/2/2013

Spherexx.com® will be Exhibiting at the National Multi Housing Council® OpTech 2013 Conference in Dallas, November 11 – 13 at the Dallas Anatole.
11/6/2013

US Multifamily Sales Strengthen
11/5/2013
Third quarter, national sales volumes for multifamily property reached $25 billion, according to Jones Lang LaSalle.

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ResMan® Residential Management Software and Spherexx.com® Integrate Property Management Services to Expand Functionality
11/4/2013
Cloud-based accounting software provider and software innovator team up for effectual implementation.

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MBA Reports Multifamily Lending Up 33 Percent
10/25/2013
News from the Mortgage Banker's Association

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NMHC Research Notes: The State of Multifamily Debt Finance by Mark Obrinsky
10/3/2013
The implosion of the financial markets that followed the bursting of the house price bubble had a major effect on all mortgage financing, including in the apartment space.

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Benchmarking Session from 2013 NAA Apartment Revenue Management Conference
9/25/2013
Better Input = Better Output: Benchmarking and Comps

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More From 2013 NAA Apartment Revenue Management Conference
9/24/2013
“Secret Shopping and Pricing Discussions Gone Wrong”

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Recaps From 2013 NAA Apartment Revenue Management Conference
9/24/2013
“Customer Relationship Management Systems and Business Intelligence”

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News From 2013 NAA Apartment Revenue Management Conference
9/24/2013
Session One: “Revenue Management and Marketing, Envisioning the New Synthesis”

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2013 ARM Conference Agenda
9/23/2013
RentPush.com® DIV Spherexx.com® Now at ARM 2013 in Miami. Visit us at Booth #4 and hear Becca Wilson Present RentPush at ARM on Sept 24 at 4PM ET.

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RentPush.com® div Spherexx.com® Sponsors National Apartment Association’s Third Annual Apartment Revenue Management Conference
9/17/2013
Spherexx.com President to Speak at: “Top New Revenue and Asset Management Products and Companies” Session, A.K.A. “In the Hot Seat” September 24, 2013 in Turnberry Isle, Miami

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Capital Stack by Keat Foong, Executive Editor, Multi-housing News
8/2/2013
Developers seeking financing for apartment acquisitions and/or rehabs are faced with a variety of situations depending on the type of financing—senior loan, transitional financing, or gap financing—that is being sought.

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Multifamily Occupancy Gains Grind to a Halt
7/10/2013
As the market gets tighter and tighter, it becomes increasingly difficult for vacancy to continue falling at a high rate as vacant units, or at least palatable vacant units, disappear from the market.

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Economy Watch: First Quarter GDP Revised Downward
6/27/2013
Most states see coincident indexes rise

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Marcus & Millichap Outlook: Economy Scoring Steady Gains
6/17/2013
The U.S. economy is experiencing a slow, steady expansion in spite of recurrent headwinds, Marcus & Millichap reports in its mid-year apartment market outlook. Expansion is being led by a substantial comeback in housing, resilient consumer spending, a broad-based rally in private sector employment and ongoing growth in the energy and technology sectors.

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RentPush.com® Apartment Revenue Management Releases Case Study
6/13/2013
Results shared at the National Apartment Association Education Conference in San Diego, California

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Apartment Market Overview and Outlook
6/6/2013
Marcus & Millichap Economic Overview

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The Second Law of Marketing: All Prices are Contextual May 31, 2013 | Ron Baker, Founder of VeraSage Institute
6/1/2013
In my prior post I outlined The First Law of Marketing: That all value is subjective. The Second Law of Marketing is just as critical to help your organization communicate value, and help convince your customers to pay for that value.

One of the most customer-centric strategies your company can deploy is to offer an array options to your customers. It is very “outer-directed,” rather than just offering a one-size-fits-all, take-it or leave-it option.

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The First Law of Marketing: All Value is Subjective May 12, 2013 | Ron Baker, Founder of VeraSage Institute
5/12/2013
Now that we have examined the difference between the labor and subjective theories of value, we are ready to see how these two valuation techniques affect companies' pricing policies.

For all of the economic evidence assembled on why costs do not “add up” to equate to value, it is amazing how many businesses still cling to the cost-plus pricing method, a direct cousin to the Labor Theory of Value. Doing something stupid once is just stupid. Doing it twice is a philosophy.

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The 11 Ways That Consumers Are Hopeless at Math By Derek Thompson
4/5/2013
This is an old article from July 2012 from the The Atlantic, but it makes you think about how you price your product and spin the presentation to buyers.

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ApartmentWebsites.com Div Spherexx.com® Launches Revolutionary Apartment Pricing Presentation for Mobile Users
4/3/2013
Selective Apartment Revenue Management Pricing Now Available on Mobile Devices

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Algorithms for Rent: The Price Is Right
3/14/2013
A Tech’s Perspective on Revenue Management in “Tech News World” by Patrick Nelson

Article clarification: There was a mis-print in this article stating that RentPush is a statistical algorithm driven program (and therefore rules based) when in fact our algorithm is science based and it responds to statistics presented in the data. RentPush is a scientific algorithm that "solves" a problem with a definite solution.

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CBRE Capital Markets Multi-Housing Finance Update – Week of March 4, 2012
3/4/2013
Recent Closings

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As Investors Chase Yield, Rich Apt. Pricing Pushes Capital Further Afield
3/4/2013
While Best of The Best Properties And Markets Still Rule, Investment Flow Is Reaching Seattle, Denver - Even Housing Bust Markets Like Phoenix And Atlanta
By Randyl Drummer

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RentPush.com Apartment Revenue Management Adds ROI Projection Element
3/2/2013
Dallas, TX (PRWEB) February 28, 2013

The housing market is roaring back, and the multifamily sector, which was at the head of the pack last year, is expected to lead the charge again in the years ahead. But, even with 299,000 new multifamily residences forecasted for 2013, it is estimated that 350,000 apartment units are required to keep supply and demand in balance.*

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Employing Revenue Management to Up Your Amenity Game
2/27/2013
The housing market is roaring back, and the multifamily sector, which was at the head of the pack last year, is expected to lead the charge again in the years ahead. But, even with 299,000 new multifamily residences forecasted for 2013, it is estimated that 350,000 units are required to keep supply and demand in balance (1).

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Name Your Price: The Power of Big Data and Analytics
2/25/2013
In the travel industry, pricing has always been a tough job. Overprice an airline seat, hotel room, cruise cabin, or rental car today, and you won’t get a second chance to move that unsold unit tomorrow. Set the price too low, and you destroy value by selling out limited inventory too soon. No wonder, then, that the industry boasts some of the most sophisticated pricing capabilities anywhere. But in the era of Big Data, those capabilities are looking increasingly outdated and inadequate.

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Why Good-Better-Best Prices Are So Effective - Harvard Business Review
2/19/2013
Article Comments by: Laurie Bennett, Director of Revenue Management at RentPush.com (R) Revenue Management programs help establish this Good-Better-Best model by differentiating pricing based on the amenities/upgrades in specific units. The real challenge is finding the correct price point for those amenities/upgrades. Price too high and ROI is diminished when too much additional revenue is lost to vacancy. Price too low and ROI is diminished when additional revenue is not adequate to cover the initial cost of the upgrade. Our research indicated that good amenity analysis and ROI calculating functions are essential components of RM software.

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Rent Hike Transparency: How to Sell the Increase
2/12/2013
Apartment pros poised to keep increasing rents in 2013 stress that presentation, as well as product and service, are critical to raising rents in the right way.

That means educating existing residents about the costs to move, and even the alternatives they have to your property, while keeping common areas and other amenities sparklingly enticing.

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List of Improving Housing Markets Expands to 259
2/7/2013
The number of improving housing markets expanded for a sixth consecutive month to a total of 259 metropolitan areas on the National Association of Home Builders/First American Improving Markets Index (IMI). This total is up from 242 markets listed as improving in January.

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Moving On Up: Stage Set for Rents to Go Higher by Eliot Brown
2/5/2013
The surge in apartment rents since the downturn has sparked development across the country. But tenants pinched by rising rents shouldn't expect relief soon from the new apartments for a simple reason: Demand is likely to outpace supply for some time.

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Freddie Mac Reports Record-Breaking Volume for 2012
2/5/2013
It's one thing to post an increase. But it's a whole different ball game when you can post a 42 percent increase year-over-year. And that's exactly what Freddie Mac did in 2012 for its volumes in loan purchases and bond guarantees for multifamily.

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Guess Who's Driving the Demand for Rental Apartments?
2/1/2013
The housing market is supposedly roaring back. Home prices are seeing their biggest annual gains since 2006. Renters must be rushing back to buy, right? Not exactly.

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BRE Properties Eyed as Potential Takeover Candidate
1/21/2013
The stock of BRE Properties Inc. BRE -0.45% has been a laggard among some big apartment landlords in the past year. Yet, investors are paying close attention to the company's every move, seeking signs of whether BRE will be sold off or broken up.

BRE owns and operates more than 20,000 apartment units, most of which are located in some of the nation's most-lucrative apartment markets, including San Francisco, Los Angeles, San Jose, Calif., and Seattle. BRE has one of the strongest balance sheets in the industry, and some analysts have estimated the company's net operating income will...

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On Setting Apartment Rental Rates: A Regression-Based Approach
1/19/2013
From the Pagliari/Webb paper On Setting Apartment Rental Rates: A Regression-Based Approach (pg. 46-47):

“Note that management quality is already estimated to add $8.11 (see Exhibit 2) for every point awarded on the subjective scale of 1 to 10. Thus, the difference between superior and poor management may result in differential rental rates of approximately $80 per month per unit. Consequently, property management quality may significantly impact a property’s income stream.

In the case of undervalued acquisitions, such a ranking offers a preliminary indication that properties may be able to enhance their revenue streams merely by an increase in the quality of property management. Thus, properties with a negative difference between actual and predicted effective rents combined with lowly rated management quality suggest instances where this possibility may offer its greatest reward.”

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Big Data, Big Ideas by Linsey Issacs
1/18/2013
The industry has been slow to adopt predictive analytics and data mining, but the possibilities for their uses are endless.

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Revenue Management: Eyes Wide Shut by Becca Wilson, President and CEO of Spherexx.com
12/14/2012
As revenue management software is gaining ground in the multifamily industry, so is the prospect's ability to track pricing.

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Pragmatic Pricing: Should You Raise or Lower Prices?
12/7/2012
You are thinking about lowering your price 10% to capture more customers. Should you? Ask yourself: “Will you make more or less profit?” The answer is...

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Predictive Analytics World Toronto 2013
11/23/2012
Predictive Analytics World, March 18-21 in Toronto is packed with the top predictive analytics experts, practitioners, authors and business thought leaders.

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Revenue management: eyes wide shut
10/26/2012
As revenue management software is gaining ground in the multifamily industry, so is the prospect's ability to track pricing.

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Are CEO’s Paying Enough Attention to Pricing? by Stephan Liozu
10/23/2012
Data from the Professional Pricing Society (PPS), the world’s largest organization dedicated to pricing, reveals that fewer than 5% of Fortune 500 companies have a full-time function exclusively dedicated to pricing and, according to McKinsey & Company, fewer than 15% conduct systematic pricing research.

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Forrester Report: The State Of Lead-To-Revenue Management
10/2/2012
by Lori Wizdo

The Concurrent assimilation of New L2RM Tactics, processes, and
automation stresses Tech MarketersL2RM is a significant business transformation that tech marketing execs areundertaking while their teams are adapting to extraordinary change in their
markets. The transformation is necessary, but the organizational stress levels will
put many L2RM projects at risk if not managed properly.

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Spherexx.com ® Launches RentPush.com ™ and Sponsors 2012 Apartment Revenue Management Conference
10/1/2012
The apartment industry is seeing a new star rising on the revenue management horizon: RentPush.com. RentPush.com has begun beta testing and will be available to the multi-family industry during the first quarter of 2013.

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Revenue Management Powers New Era of Deal Making
9/28/2012
DALLAS, TX - Access to real-time rent and comp data afforded by revenue management systems is providing additional pop to multifamily real estate renovators and dealmakers. According to top REITs, fee-management firms and value-add operators in multifamily, revenue management has emerged as a go-to tool used for asset valuation, operational management, and rent and occupancy control at point of sale. In fact, revenue management is adding to either the efficiency or profitability of due diligence, development, and arbitrage among progressive operators leveraging the technology in tandem with their asset management strategies.

“We look to have our revenue management system up and running as soon as possible,” says Barney Pullam, Vice President of Business Process for Chicago-based Waterton Residential, a national value-add multifamily owner operator. “We are looking to turn it on in that first week of ownership. We want to stay right on top of rents and revenues from day one. As a value-add operator our hold period is generally five years therefore property performance from the outset is consequently important.”

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Spherexx.com ® Appoints Laurie McMoran Bennett, CPM ®, as Director of Revenue Management
9/27/2012
Multifamily Industry Veteran Joins Web and Software Development Company In Vital New Role

Spherexx.com, a technology and internet marketing leader in the multifamily management industry, is proud to announce that Laurie McMoran Bennett, CPM & HCCP, has joined the company in the new position of Director of Revenue Management. Ms. Bennett will serve the firm in launching Spherexx.com’s innovative, multifamily revenue management software, RentPush.com, as well as corporate development and execution of business strategies for RentPush.com.

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RentPush’s Parent Company (Spherexx.com) is also an Ad Agency – Ask us to help you better promote your asset!
9/25/2012
Internet Marketing has become Key in Hotel Asset Management

Traditionally hotel asset management has been focused on operations and cost control. Over the last few years we have seen a clear shift in revenue management getting a more prominent role. Profitability is not only a result of cost control but also revenue generation. Finally we also see sales and marketing become a key area for the by hotel asset manager.

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The price of pricing effectiveness: Is the view worth the climb?
9/14/2012
As companies seek ways to increase profit margins and improve overall business performance, business leaders are increasingly turning to pricing as a discipline that can boost their bottom lines. A search of publicly available data reveals a significant number of blue-chip companies that acknowledge pricing improvement as a part of their earnings success. Yet many seem to make little progress in driving the kind of consistent pricing discipline that yields the results they need.

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As Housing Recovers, Will Apartment Boom End?
8/28/2012
The latest reports on new and existing home sales seem to indicate that the housing market is beginning to find its footing again. While most believe the recovery will be slow, U-shaped, and bumpy, the free fall appears to be over for both sales and prices.

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APARTMENT MARKET STATISTICS: July 2012
7/12/2012
Data from the July 2012 Apartment Market Statistics section shows total returns fell for apartments, but permits are up and above the 200,000-unit level for the fifth straight month. Meanwhile, residential construction costs are now 13 percent above their recession lows. Condo and coop sales in the first quarter were 11 percent higher than the previous three quarters. However, financing increased at a lower rate than in the same period last year...

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NWP Services Corp & Spherexx.com® Form Strategic Alliance to Increase Yield Per Unit for Apartment Communities
6/26/2012
COSTA MESA, Calif., June 26, 2012 /PRNewswire/ -- NWP Services Corporation (NWP), a leading provider of utility management, resident and property operation services, and Spherexx.com®, an established leader in apartment industry website, Internet marketing and software development services, today announced a strategic alliance to provide improved rent yield options and payment services to apartment communities nationwide that will generate increased revenue for property owners and managers.

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